Internet Marketing (selling anything on-line) has changed since the introduction of sites like Twitter and Facebook. These social media sites make it better than ever to find people interested in what you are promoting. Linking up with these people can be rewarding in more ways than one. Not only do you come across potential customers for your product or service, but linking up with others in your field means you get to hear from them the very latest and greatest products and services that could help you in your business.

There is a saying “You don’t get anything for nothing”. Whilst this might be true in some cases Network marketing and my personal approach works very well and it is all based around giving something for nothing.

If you market on-line already or you are looking to get started this advice will help both. It’s my personal approach and might not be to everyones taste but it has provided me with very good results.

My big secret to selling anything on-line is… Don’t Sell!

Sounds bizarre? Well hear me out. I simply try to help people. I give as much free advice as I can think of, I hold nothing back. If I find a really good tip, trick or secret to help boost website traffic or close sales I don’t keep it to myself. I don’t think this could give me the edge over others that are promoting in my niche. I do the opposite. I tell everyone about it and I help them out in any way I can.

On the social network site I will chat to everyone I come in to contact with. I check their profile and see what they are about and what they do. If I think they might not be interested in what I have to offer I help them too! I can’t stress enough give give give!

So you might be wondering how I ever sell anything? I’ve already told you I give away my tips & secrets to my competitors, I spend time networking and talking to people that I know will not be interested in my products and services. So why?

The answer in one word is referrals! When I talk to Mr A or Mrs B on Facebook, I’m not only interested in them I’m interested in the 200 people they might know! I want them to tell their friends and contacts that Steve Males helped them and he didn’t shove a sales pitch in their face. So many people today spam your DM box on Twitter or put blatant affiliate links on your wall in Facebook.

When you help individuals directly without telling them what you are promoting, they will want to know anyway. They will check out your links and take serious consideration to what you offer them. If they are in no way a potential customer for what you offer, they will still get a compelling feeling to want to return the favor of some sort if you have helped them out. So if they don’t want to buy themselves they will suggest you to someone they know that might want to buy. You might think this concept still sounds strange but it becomes very clear as soon as this happens to you. There is a good chance it hasn’t but trust me this hadn’t occurred to me until somebody took this approach with me.

The products they did sell didn’t interest me, but I spent a lot more time on their website checking out more about them and what they do than I do on anyone that spams me a link to my message box or wall.

So when you talk to people and network, find out as much as you can about the person you’re talking to. Don’t be tempted to push your information on them, if they want to know they will ask or look at your links. The more you find out about them the more you can tailor your help. Your help is not just in the form of knowledge you have that you can pass on but in people you can introduce them to. You might come across 2 people that you know will not be interested in your products but they might be perfect for each other. Recommend they get in contact with each other, this referral will put you in the front of their minds and what goes around definitely comes around. You’re sales will come from where you don’t expect.

Give it a try and I’m sure you will pleased with the results.

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The phenomenon that is social networking is taking off massively at the moment. With mobile phones accessing the internet now too there are not many people that feel they are too far away from their latest tweet or Facebook update. The mobile networks know how big this is too so the latest pay as you go schemes even include free data access to the most popular social networking websites.

But can the latest craze make you money?

Gone are the days where you can put a sales page on the internet, start a Google AdWords campaign and get people to buy your product or service. When the internet was relatively new you may have got away with it but people have wised up to this and they don’t buy anything from anyone anymore! People buy brands they know or from people they know, like and trust.

Think about your TV for example, you probably watch it most days, if it broke it would be inconvenient to say the least so it’s a product you would take care to research when purchasing a replacement. You are going to most probably head down to your local Currys or Comet, maybe have a look at Amazon or other on-line shops you know and trust. If you were to walk past Bob’s Bits electrical shop on a backstreet you are going to be less likely to pop in for such an important purchase.

The internet is very much the same. If you have a product or service to sell you need to now get to know your customer and more importantly get them to know you and in turn like and trust you before they will buy from you.

This is now why internet marketers and network marketers are turning to Facebook and Twitter. So let us look at some of the reasons why.

First and foremost, it doesn’t cost anything; they can both be used as free marketing tools.

If I refer back to that buzz phrase “the money is in the list” I’m sure you have heard this before, people spend a lot of time and effort and sometimes money to build a list of people interested in their niche to market to. These lists will stay very close to people’s chests but with social networking these lists are on show for everyone to see!

There is an important approach for marketing in this way however. Once you build up your friend list or list of followers you need to respect them. You maybe connected but they still don’t know you yet so sending endless adverts to your websites or products will result in them un-following you, nobody likes to be spammed!

Think of it as a relationship you need to build, you wouldn’t jump in to bed with someone you have just met, you want to be wined and dined first, you want to know that this can progress to a place that makes you happy. I may be the first to compare on-line marketing to sex but keep that in mind and you’ll be on the right tracks.

In this day and age everyone is looking for “something for nothing”, we are a world full of freebie loving people so take this knowledge and use it wisely. While networking with you followers and friends always try and help them, inspire them with food for thought quotes or send them to your videos and blogs that give them help and advice, in essence solve their problems. They also want to know you more personally, let them see pictures of you and videos of what you get up to when you are not tweeting.

Only then can you hope to potentially get a sale. If an individual gets to know you, and you have helped them then yes they will look seriously at what you have to offer. Then you can turn one of the biggest growing pass times of the masses in to your personal cash machine.

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